The world of Fashion Public Relations is an exhilarating, fast-paced field where the hours are long, and the work is extensive. It is a hands-on job, working with either a single brand or many brands, small or major and learning on the job as trends keep evolving. The fashion industry is not a small industry in fact quite the opposite, it’s huge. Furthermore, fashion dictates many of the behaviors and attitudes of both, the ones that use it and the ones that create the fashion.
What is Fashion PR?
In one of the most competitive spaces, its Fashion PR that brings credibility and aids in the promotion of brand’s clothing and accessory label and the credibility is earned via target audience influencing media channels that include broadcast, print, and online media. Fashion PR targets editors, producers, reporters, and writers at influential mass media houses but an increasing amount of fashion PR work focuses on bloggers, YouTube vloggers, and social media stars.
What is the role of a Fashion PR services company?
The role of a Fashion Public Relations – Its detailing, hard work but yet interesting.
- Forging Press Releases
Promoting a fashion label or brand forms the core agenda a public relations agency in this field. Most of the time is spent in getting the word out about the company’s new fashion line. This involves working with editors and writers of leading fashion magazines who will buy-in, tailor articles about the company and its fashion. It takes a business-oriented mind as well as interest in fashion, to create the materials necessary to get your company’s name in the media. - Understanding Media Trends
A PR consultant or public relation firm must have strong relationships and equations with the media. Interviews, press conferences, and press releases are an important part of the responsibilities of a fashion public relations professionals or PR Professionals. The ability to work with the media in acquiring continued attention for your client’s fashion is how to keep the fashion in your face and in the centre of public’s eye. While doing that, a PR professional must have the skills to handle the tough questions and keep the client’s messaging impactful in the news. - Create A Sense Of Exclusivity
With the upsurge in e-commerce, thousands of brands now have the opportunity to sell clothing online. The exclusive reach of major fashion weeks are being negated as e-commerce is making fashion brand’s rethink, thanks to the choices and the paid promotion of ecommerce companies. Therefore, one has to work hard to use editorial like language to paint a rosy picture to draw a pull. Using exclusivity of a press release of a new line or innovative label claim is one of the trademarks of luxury fashion and this pull will cause beauty editors and reporters to feel privileged enough to write a piece for the brand. This is how knowledgeable and experienced brands build an image of a high-end and coveted brand label. - Creates A Strong Brand
What is a strong brand in the fashion industry? It’s the one image that every member of the public must have when they think of your client’s styles. Failure to create a distinguishing brand will most certainly mean failure for your client. Fashion PR professionals that form part of best PR agency in Delhi or ideally a in-house public relations consultant, assist brands with understanding how their audiences react through thorough research which helps in the promotion of PR content to editorial teams in the news and fashion media. What one needs to be in the public relations agency is to drive the client to create differentiation. Without a strong brand hook, it’s difficult to develop PR Event planning & campaign ideas that will resonate with that brand’s ideal customer connect. - Innovative and Creative
With millions of people on social media, fashion public relations consultants are not just thinking in terms of press coverage, but in terms of building the client’s own following across social media. Fashion PR has to be proficient and should be able to work effectively with social media or on hiring and overseeing a professional social media expert to take over the reins of this important responsibility. - Show the value of your work
There may be everything from stockholder’s reports, media resources, market resource publications, press releases and client reports to manage. Fashion PR Representative is expected to keep the system moving for its clients while proving own value, over and over again.
If you are a designer, label or a fashion brand and need the support of one of the BEST PR AGENCIES to run public relations for your brand, do get in touch with our PR Professionals in India at pr@newtonpr.in